North Star

The Corporate Goal

What are we trying to achieve, and how do we measure success?

Format
In-person and remote collaborative brainstorming during company lifecycle inflection points
Time Frame
3–6 working sessions (2 hours each), typically over 2–5 weeks
Focus
Founders (primarily), with selective input from senior stakeholders if appropriate

Purpose

Create and define a strategic purpose that becomes your "North Star" goal for the next cycle.

Deliverable

A clearly defined company goal that is measurable and acts as your guiding directive. This then becomes the fixed point by which all future corporate decisions are guided.

Use Cases

We typically engage with founders or strategic C-Suite at company inflection points, such as:

  • Raising the next round
  • Planning an exit or spinout